Different than the rest: Direct Mail
Direct Mail can be anything mailed to a prospect inquiring from them about the purchase of their property. Often sent in letter or postcard form Direct Mail continues to be one of the top performing channels for contacting sellers. Provide a more personal touch, and hand written letter or even a postcard can often attract your prospects getting them to reach out. There are also mail houses that will take care of the whole process for you giving you an major advantage on the competition. Its automated, personal, and most importantly gets you Qualified leads without having to put in effort. OPENHOUSEit helps ensure the quality through out by giving you the highest quality leads in your market, and working only with the highest quality vendors.
Direct Mail is a crowded space, so its critical to be consistent with your marketing, always differentiating yourself from the competition. Stay in touch monthly, so you don’t lose momentum with your prospects. Personalization paired with a sincere desire to help homeowners, that’s the way to convert direct mail prospects. Please reach out to us if you have any questions on direct mail or anything REI.
- Automated Qualified lead generation. Calls come directly to you.
- Market with confidence using OPENHOUSEit’s targeted prospect lists.
- Mail provides detailed information about your offer
- Personalize the look message and feel of the mailer
- Trackable performance
Cons
- $$$ – Monthly Budget required
- Response rates can be low when starting out – Consistency is King
- Slower to send than digital marketing
